How to Find the Right Real Estate Agent to Sell Your Home

With today’s real estate market moving as fast as it is, working with the right estate professional is more essential than ever. They have the skills, experience, and expertise it takes to navigate the highly detailed and involved process of selling a home. That may be why the percentage of people who list their houses on their own, known as a FSBO or For Sale By Owner, has reached its lowest point since 1985 (see graph below):

Here are five reasons why selling with a real estate professional makes more sense, even today.

1. They Know What Buyers Want To See

Before you decide which projects and repairs to take on, connect with a real estate professional. They have first-hand experience with today’s buyers, what they expect, and what you need to do to make sure your house shows well.

If you don’t lean on their expertise, you may spend your time and money on something that isn’t essential. That’s because, in today’s low-inventory market, buyers are willing to take on more of the renovation work themselves. A survey from Freddie Mac finds that:

“. . . nearly two-in-five potential homebuyers would consider purchasing a home requiring renovations.” 

A professional can help you decide what you need to tackle. It’s not canned advice you could find online – it’s recommendations specific to your house and your area.

2. Find the Right Agent to  Maximize Your Buyer Pool

Marketing your home is still key and having a strong plan is more important than ever. The market has shifted to more homes available for sale and Home Buyers are shifting their budgets due to an increase in the Mortgage rates.  You no longer can rely on just posting your house on multiple listing services and public websites. This has created a huge problem with exposure. You are competing based on price alone, not value. No 2 homes are alike and neither should your marketing plan. You need to market where buyers shop and that includes Social Media and YouTube. Request an 8-week marketing plan and review how they are going to attract buyers to your home and separate you from the competition. Click the link for step by step guide.  INFLUENCE Buyers = MORE 💰

Real estate professionals have an assortment of tools at their disposal, such as social media followers, agency resources, and the MLS to ensure your house is viewed by the most buyers. The problem, most agents don’t know how to use them or use them correctly According to realtor.com:

“Only licensed real estate agents can list homes on the MLS, which is a one-stop online shop of sorts for getting a house seen by thousands of agents and home buyers. . . . This is certainly one of many good reasons why the majority of home sellers decide to employ the services of a listing agent rather than going it alone.”

Without access to these tools, your buyer pool is limited. And you want more buyers to view your house since buyer competition can drive your final sales price higher.

3. They Understand the Fine Print

Today, more disclosures and regulations are mandatory when selling a house. That means the number of legal documents you’ll need to juggle is growing. That’s why Investopedia says:

“One of the biggest risks of FSBO is not having the experience or expertise to navigate all of the legal and regulatory requirements that come with selling a home.”

A real estate professional knows exactly what needs to happen, what all the paperwork means, and how to work through it efficiently. They’ll help you review the documents and avoid any costly missteps that could occur if you try to handle them on your own. More importantly, keep you updated and informed on the current market conditions and strengthen your negotiation power. You don’t need a realtor to track the Multiple Listing Service Home Price live 3-year Trends. I’ve programmed my site to give you direct access to my site so you can follow the Metro Detroit Home Prices and Trends .  You have access below as well so you can keep reading.

4. Find Out How  Trained they are regarding Negotiations ~ Ask Questions

I recommend reading what they write and do they have a negotiation plan upfront in writing. Are they educating you on the current housing trends? Just like no 2 homes are alike neither are real estate agents. To help you get started you can review Simplifying Real Estate ~ blog posts and videos. If you sell without a professional, you’ll also be solely responsible for all the negotiations. That means you’ll have to coordinate with:

• The buyer, who wants the best deal possible
• The buyer’s agent will use their expertise to advocate for the buyer
• The inspection company, which works for the buyer and will almost always find concerns with the house
• The appraiser assesses the property’s value to protect the lender

Instead of going toe-to-toe with all these parties alone, lean on an expert. They’ll know what levers to pull, how to address everyone’s concerns, and when you may want to get a second opinion. 

5. They Know How To Set the Right Price for Your House

If you sell your house on your own, you may over or undershoot your asking price. That could mean you’ll leave money on the table because you priced it too low or your house will sit on the market because you priced it too high. Pricing a House requires expertise. Investopedia explains it like this:

“. . . There is no easy or universal way to determine market value for real estate.”

More importantly, know the difference between Price-Driven vs Value-Driven approaches. Most realtors use price-driven only. Appraisers use a value-driven approach, and you need to review price and value to determine you’re not leaving any money on the table for the buyer and to make sure the buyer does have enough funds to cover the sale in a bidding war.